Pictures of the volunteers at work, messages, and profiles of people you have helped, Pictures of people who have contributed to the success can all be incorporated along with a link to maybe your blog or a website will be ideal.

When celebrities or bigger brands associate with such a cause, it automatically gains significance and people are more aware. They ask the right questions before making a purchase and this is also success for the Non-Profit Organization.

If you find yourself always stuck with framing words which describe your work, use aesthetically taken pictures to convey your mission and how it actually impacts the people of an area. Take, for instance, a project where leftover food from hotels.

Non-Profit Organizations and Instagram


Non-profit organizations have enormous potential to increase their visibility and presence by joining the Instagram bandwagon. Choosing to ignore this phenomenon would mean that they will miss out on an opportunity to put a spotlight on the cause. Taking advantage of this and generating an interest in the work will not only result in increased contributions but also goodwill that will only augment good times for the organization.

Some tips to succeed in promoting your non-profit organization on Instagram is as follows:

Weave your story: Everybody loves a story and Instagram makes it so easy to tell people a relevant story. Your pictures and videos can do just that. While it is not easy to tell a story with just one picture, it is possible to build curiosity about the scope of the work and the kind of help that is required. There are a lot of people out there who would like to help and unsure about which ones to contribute to. There is a lot of skepticism about the genuineness of a cause, and the surety of the funds reaching the cause. This is where your creativity with the work you do will help.

Pictures of the volunteers at work, messages, and profiles of people you have helped, Pictures of people who have contributed to the success can all be incorporated along with a link to maybe your blog or a website will be ideal. Videos are wonderful too, especially if it is an event you are covering and visitors to your page can see the participation. Warning: these 58 Social Media Tips could Explode your Content ...

Include a plea for help: When people who support a worthy cause make a compelling case against issues that are relevant, it makes a difference. When they support your cause or give strength to your cause by joining the movement and making people participate it works. For instance, if we take the case of socially responsible clothing, there are many that support retailers who try to check the source of the clothes and ensure that these clothes are not made by exploited workers, underage labor and so on. When celebrities or bigger brands associate with such a cause, it automatically gains significance and people are more aware. They ask the right questions before making a purchase and this is also success for the Non-Profit Organization. It is beneficial for celebrities and bigger brands to be associated with such causes since it improves their public image. Hence you should attempt to present a solid case for them to support your profile.

Declare Your Mission Through Instagram: There is no better way to announce your mission than through Instagram. If you find yourself always stuck with framing words which describe your work, use aesthetically taken pictures to convey your mission and how it actually impacts the people of an area. Take, for instance, a project where leftover food from hotels or social gatherings and weddings are sourced by a group of volunteers and then passed to the homeless or the needy. A picture of people being fed food on a cold wintry night will do the job of explaining the purpose of your NGO. You can caption your pictures with details of your work, the volunteer’s numbers and your profile can be constantly updated to inform followers of your next pick up schedule. Using Instagram generates empathy for a cause and this should be used to the maximum by consistently updating your profile with the number of people fed every day.

All the tips above are effective ways to increase the number of followers and push people towards your cause. However, there are a lot of things that are being done by most NGO’s that defeat your purpose and they should be avoided. Always remember the larger picture when you begin a campaign. Instagram is one of the platforms. You should try and push your image across platforms since

Instagram can be linked to your Facebook and other social media platforms. You should attempt to follow others within your community (other NGO’s) as well. You and the others will benefit from this co-operation. One of the biggest mistakes you can do is to keep your account inactive. If you want people to remember you, you need to stay active and keep posting. You should try to take creative, good and relevant pictures. This will help your cause.